Freelance engagement
The faculty needed a brand that would inspire trust and remain relevant for generations. The visual identity had to be adaptable for both print and digital media while reflecting the institution’s core values.
I designed a comprehensive visual identity that conveyed reliability and innovation, delivering a detailed brand manual alongside a suite of print and digital assets. My approach blended long-term brand strategy with creative design to ensure lasting impact.
Working closely with the client, I developed branding materials including logos, color schemes, and typography, ensuring consistency across all platforms. The brand manual provided guidelines for future use, making the brand easy to implement across various media.
The new visual identity was well-received and established EDUKA as a trusted institution. It has become a central element of their communications and continues to represent the brand effectively.
This project demonstrated the importance of creating a brand that can endure changes over time while remaining flexible for future applications.
