Engagement with 50A
A company from the energy sector has changed its name, requiring a seamless update of branding on 30 websites across African countries in both English and French. The challenge was to manage a consistent change across various regions and languages while empowering local teams to maintain the updates independently.
I developed a strategic approach to ensure the rebranding was consistent across all websites, creating a systematic tracking process for visual and textual updates. Additionally, I delivered educational resources to local teams, enabling them to handle future changes independently.
The project involved collaborating with regional teams to identify key areas for the rebranding, translating content into English and French, and implementing a tracking system for progress. I led workshops to train local staff on maintaining and updating the changes, ensuring long-term autonomy.
All 30 websites were successfully rebranded with a smooth transition. Local teams gained the skills and confidence to manage ongoing updates, creating a more efficient process for the company.
Empowering local teams with the tools to manage updates allowed for faster, more sustainable changes. This project highlighted the importance of combining strategy with education for lasting success.
