Engagement with 50A
One educational association wanted to increase engagement with prospective students and generate more leads by creating interactive elements on their website.
I developed a series of 17 quizzes on various topics, integrating them into the website. This strategy blended creative content design with a focus on user engagement to attract new and returning visitors.
I worked with subject matter experts to develop the quiz content and collaborated with developers to integrate them seamlessly into the website. The quizzes were designed to be engaging, encouraging repeat visits and generating valuable leads.
The quiz system increased site traffic, resulting in more leads and improved user engagement. It resulted in a rise in both new and returning visitors.
Interactive content can be a powerful tool for engagement when paired with a well-thought-out strategy that meets both user needs and business goals.
